Questionnaire on International Communication of Chinese Ceramic Culture [復(fù)制]

本問卷僅用于學(xué)術(shù)研究，所有信息嚴(yán)格保密，請(qǐng)根據(jù)真實(shí)情況作答。

This questionnaire is for academic research only. All information will be kept confidential. Please answer truthfully.

一、個(gè)人基本信息

I. Basic Information

您的性別 / Gender

男 Male女 Female不愿透露 Prefer not to say

您的國(guó)籍所屬區(qū)域 / Regional Origin

歐洲 Europe北美 North America南美 South America亞洲 Asia非洲 Africa大洋洲 Oceania

您的年齡 / Age

18歲以下 Under 1818—25歲 18-2526—35歲 26-3536—50歲 36-5050歲以上 Over 50

您在中國(guó)停留時(shí)長(zhǎng) / Length of stay in China

半年以內(nèi) Less than 6 months半年—1年 6 months-1 year1—3年 1-3 years3年以上 More than 3 years沒來過中國(guó) Never visited China

您的教育程度 / Education Level

高中及以下 High School or below本科 Bachelor’s Degree碩士 Master’s Degree博士 Doctoral Degree其他 Others

二、認(rèn)知與了解情況

II. Awareness & Understanding

您所在的國(guó)家最受歡迎的社交媒體？（可多選）/ The most popular social media in your country.

TikTokInstagramYouTubeFacebookX (Twitter)小紅書 Rednote其他 Others

您對(duì)中國(guó)陶瓷文化的了解程度 / Understanding of Chinese Ceramic Culture

非常了解 Very well比較了解 Relatively well一般了解 General不太了解 Not very well完全不了解 Not at all

中國(guó)陶瓷在您國(guó)家的知名度 /Chinese Ceramics Popularity in Your Country

非常高 Very high一般 Medium較低 Low幾乎沒人知道 Never heard

您認(rèn)為中國(guó)陶瓷主要代表（可多選）/ The main Representatives of Chinese ceramics (Multiple choice)

中國(guó)傳統(tǒng)文化 Traditional Chinese Culture藝術(shù)品 Artwork日常器具 Daily Utensils歷史文物 Historical Relics不清楚 Unclear

三、接觸渠道與傳播現(xiàn)狀

III. Access & Current Communication Status

10.

您接觸中國(guó)陶瓷的主要渠道（可多選）/You Main Channel for Accessing Chinese ceramics (Multiple choice)

課堂學(xué)習(xí) Study博物館/展覽 Museum/Exhibition社交媒體 Social Media文創(chuàng)產(chǎn)品 Cultural Products朋友介紹 Friends Recommendation

11.

您在社交媒體上看到陶瓷相關(guān)內(nèi)容的頻率 / How often do you see ceramics-related content on social media？

經(jīng)常 Often偶爾 Sometimes很少 Rarely從未 Never

12.

您認(rèn)為當(dāng)前中國(guó)陶瓷國(guó)際傳播最大問題（可多選）/The Biggest Problem in international promotion of Chinese ceramics.(Multiple choice)

歷史過多、內(nèi)容枯燥 Too much history, boring過于專業(yè)、難以理解 Too professional內(nèi)容老舊、不夠時(shí)尚 Outdated content語言翻譯問題 Language/translation遠(yuǎn)離日常生活 Far from daily life曝光不足 Not enough exposure缺少吸引人的故事 No interesting stories

四、興趣偏好與內(nèi)容形式

IV. Interests & Preferred Content Forms

13.

您對(duì)中國(guó)陶瓷文化的興趣程度 / Level of interest in Chinese ceramics

非常感興趣 Very interested較感興趣 Interested一般 General不太感興趣 Not interested完全不感興趣 No interest

14.

您更喜歡的內(nèi)容形式可多選 / Preferred Format (Multiple choice)

短視頻 Short video圖文 Pictures ＆ text紀(jì)錄片 Documentary直播 Live stream展覽 Exhibition影視 Film and television游戲 Game手辦 Collectible Figure文創(chuàng) Cultural and creative products

五、國(guó)際傳播建議

V. Suggestions for International Communication

15.

您認(rèn)為陶瓷文化國(guó)際傳播最重要的一點(diǎn) /The most important aspect of the international communication of ceramic culture

簡(jiǎn)化歷史、突出美學(xué) Simplify history, focus on beauty用年輕人的語言 Use young people’s language貼近日常生活 Close to daily life更時(shí)尚潮流 More fashionable優(yōu)化翻譯 Improve translation減少嚴(yán)肅感、增加趣味性 Less formal, more fun其他 Others

16.

您對(duì)陶瓷產(chǎn)品與設(shè)計(jì)的建議（可多選）/ Suggestions on ceramic products & design (Multiple choice)

多講故事、少講知識(shí) More stories, less knowledge更時(shí)尚、少老舊 More fashionable, less old-fashioned聚焦日常用品 Daily necessities小巧平價(jià)易購(gòu)買 Smaller, cheaper, easy to buy結(jié)合各國(guó)文化 Combine with local culture時(shí)尚配飾 Fashion accessories品牌聯(lián)名 Brand cooperation其他 Others

17.

您認(rèn)為最合適的傳播風(fēng)格（可多選）/ Preferred Communication Style (Multiple choice)

輕松有趣 Relaxing ＆ interesting酷炫時(shí)尚 Cool ＆ fashionable溫暖藝術(shù) Warm ＆ artistic搞笑創(chuàng)意 Funny ＆ creative專業(yè)精致 Professional ＆ exquisite其他 Others

18. 您對(duì)中國(guó)陶瓷歷史與考古是否感興趣？ Are you interested in the history and archaeology of Chinese ceramics?

非常感興趣 Very interested比較感興趣 Relatively interested一般 Neutral不太感興趣 Not very interested完全不感興趣 Not interested at all

19. 您對(duì)中國(guó)陶瓷的外觀藝術(shù)（如釉色、造型、紋飾等）是否感興趣？Are you interested in the artistic appearance of Chinese ceramics (e.g., glaze, shape, patterns, etc.)?

非常感興趣 Very interested比較感興趣 Relatively interested一般 Neutral不太感興趣 Not very interested完全不感興趣 Not interested at all

20.

您對(duì)中國(guó)陶瓷的制作工藝（如拉坯、注漿、燒制、彩繪等）是否感興趣？Are you interested in the production techniques of Chinese ceramics (e.g., throwing, casting, firing, painting, etc.)?

非常感興趣 Very interested比較感興趣 Relatively interested一般 Neutral不太感興趣 Not very interested完全不感興趣 Not interested at all

21.

您對(duì)中國(guó)陶瓷的相關(guān)歷史文獻(xiàn)記載與當(dāng)代學(xué)術(shù)研究成果是否感興趣？Are you interested in historical documents and contemporary academic research on Chinese ceramics?

非常感興趣 Very interested比較感興趣 Relatively interested一般 Neutral不太感興趣 Not very interested完全不感興趣 Not interested at all

22. 若有一個(gè)全面涵蓋陶瓷歷史考古、外觀藝術(shù)、制作工藝、文獻(xiàn)與當(dāng)代研究的專業(yè)網(wǎng)站，您是否愿意訪問？If there was a professional website covering ceramic history, archaeology, art, techniques, documents, and contemporary research, would you be willing to visit it?

非常愿意 Very willing比較愿意 Relatively willing不確定 Unsure不太愿意 Not very willing完全不愿意 Not willing at all

23. 若您愿意訪問該網(wǎng)站，您更傾向于以下哪種形式？（可多選） If you were willing to visit such a website, which format would you prefer? (Multiple choices allowed)

科學(xué)數(shù)據(jù)庫(kù)（專業(yè)數(shù)據(jù)、考古報(bào)告等）Scientific database (professional data, archaeological reports, etc.)電子地圖（陶瓷窯址分布、產(chǎn)地地圖等）Electronic map (kiln sites, production areas, etc.)互動(dòng)娛樂（AR/VR體驗(yàn)、知識(shí)問答小游戲等）Interactive entertainment (AR/VR experiences, quizzes, etc.)社區(qū)屬性（用戶交流、專家答疑、作品展示等） Community (user discussion, expert Q＆A, artwork display, etc.)圖片聲像資料庫(kù) Audio-Visual Image Database其他 Others

24. 您是否愿意為該陶瓷專業(yè)網(wǎng)站提供相關(guān)內(nèi)容(如知識(shí)分享、考古發(fā)現(xiàn)、公益心得、賞文章）？Would you be willing to contribute content to a professional ceramics website (e.g., knowledge sharing, archaeological discoveries, technical insights, appreciation articles, etc.)

非常愿意 Very willing比較愿意 Relatively willing不確定 Unsure不太愿意 Not very willing完全不愿意 Not willing at all

25. 若使用該網(wǎng)站的陶瓷相關(guān)內(nèi)容進(jìn)行二次創(chuàng)作，您對(duì)以下哪些方式感興趣？（可多選）For secondary creation using ceramic-related content from the website, which formats are you interested in? (Multiple choices allowed)

文學(xué)作品(詩(shī)詞、散文、科普文章等）Literary works (poems, essays, popular science articles, etc.)視聽作品(短視頻、紀(jì)錄片、播客等） Audio-visual works (short videos, documentaries, podcasts, etc.)游戲創(chuàng)作（解謎游戲、文化主題RPG等）Game creation (puzzle games, cultural-themed RPGs, etc.)文創(chuàng)產(chǎn)品 Cultural and Creative Products其他 Others

26. 您對(duì)中國(guó)陶瓷文化國(guó)際傳播的其他建議：Other suggestions for the international communication of Chinese ceramic culture:

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