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Research on the Operation Strategy of League of Legends and Tencent

1. What is your PRIMARY motivation for playing League of Legends?

A. The thrill of competition and ranking up.B. Strategic depth and mastering champions/items.C. Socializing and playing with friends.D. The lore, characters, and overall universe.

2. How important is "team play and coordination" to your enjoyment of the game?

A. Essential. It's the core of the experience.B. Important, but individual performance matters more.C. Neutral. I can enjoy it either way.D. Not important. I prefer solo-focused experiences.

3. How do you primarily interact with other players in-game?

A. Using voice/chat for strategy with a premade team.B. Using pings and short text for coordination with strangers.C. Mostly observing or minimal interaction.D. I have in-game chat disabled.

4. How do you feel about skins or events inspired by traditional Chinese culture (e.g., Lunar Revel, Immortal Journey)?

A. I love them and actively collect them.B. They are a nice, appreciated addition.C. I am indifferent to them.D. I dislike them; they feel out of place.

5. How often do you watch professional League of Legends esports (LPL, Worlds, etc.)?

A. Regularly, I follow specific leagues/teams.B. Occasionally, mainly for big tournaments.C. Rarely, only if it's very convenient.D. Never.

6. What best describes your view of the LPL's franchise system (city-based teams, fixed spots)?

A. It made the league more professional and engaging.B. It had a mildly positive impact.C. It made no significant difference.D. It had a negative impact on competitiveness.

7. Have you consumed any League of Legends media beyond the game (e.g., Arcane, comics, music)?

A. Yes, multiple types, and I enjoyed them.B. Yes, one type (e.g., just Arcane).C. I'm aware of them but haven't engaged.D. No, and I'm not interested.

8. What is your main reason for spending money in-game?

A. To get skins for my favorite champions.B. To support the game/developers.C. To access event passes or exclusive content.D. I do not spend money on the game.

9. If League of Legends were unavailable for a month, what would you most likely do?

A. Actively follow news and wait for its return.B. Play a different game but return when it's back.C. Use the time for other hobbies; may or may not return.D. Find a permanent alternative and likely not return.

10. How do you perceive Tencent's role in League of Legends' success?

A. Critical, through expert localization and ecosystem building.B. Important, mainly through effective operations and marketing.C. Moderate, they just managed a great product well.D. Minimal, the game's success is due to its core design.

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