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比亞迪泰國(guó)市場(chǎng)消費(fèi)者調(diào)查問卷 (BYD Thailand Market Consumer Survey)

第一部分：基本信息（Part 1: Basic Information）

1. 您的性別 (Your gender)

男 (Male)女 (Female)

2. 您的年齡段 (Your age group)

18-25歲 (18-25 years)26-35歲 (26-35 years)36-45歲 (36-45 years)46-55歲 (46-55 years)55歲以上 (Above 55 years)

3. 您的職業(yè) (Your occupation)

企業(yè)職員 (Company employee)政府/事業(yè)單位 (Government/Institution staff)自由職業(yè) (Freelancer)學(xué)生 (Student)其他 (Other)

4. 您的家庭月收入（泰銖）(Your monthly household income in Thai Baht)

低于 30,000 泰銖 (Less than 30,000 THB)30,001-60,000 泰銖 (30,001-60,000 THB)60,001-100,000 泰銖 (60,001-100,000 THB)100,000 泰銖以上 (More than 100,000 THB)

第二部分：購(gòu)車習(xí)慣與品牌認(rèn)知（Part 2: Car Buying Habits and Brand Awareness）

5. 您目前使用的車輛類型 (What type of vehicle do you currently use?)

燃油車 (Fuel vehicle)混合動(dòng)力車 (Hybrid vehicle)純電動(dòng)車 (Pure electric vehicle - BEV)無(wú)車（計(jì)劃購(gòu)買）(No car, planning to buy)

6. 如果購(gòu)買下一輛車，您是否會(huì)考慮電動(dòng)車？(If you buy your next car, would you consider an electric vehicle?)

一定會(huì) (Definitely yes)可能會(huì) (Possibly yes)不確定 (Not sure)不會(huì) (No)

7. 您是否知道“比亞迪（BYD）”這個(gè)品牌？(Are you familiar with the brand "BYD"?)

非常熟悉 (Very familiar)聽說過 (Heard of it)僅見過車 (Only seen the car)從未聽說過 (Never heard of it)

8. 您對(duì)比亞迪以下哪些車型比較熟悉？（可多選）(Which of the following BYD models are you familiar with? Multiple choices allowed)

ATTO 3 (ATTO 3)Dolphin（海豚）(Dolphin)Seal（海豹）(Seal)SHARK（皮卡）(SHARK - Pickup)都不熟悉 (None of them)

9. 您是通過什么渠道了解到比亞迪的？（可多選）(Through which channels did you learn about BYD? Multiple choices allowed)

社交媒體 (Facebook/TikTok/YouTube) (Social media - Facebook/TikTok/YouTube)電視/戶外廣告 (TV/Outdoor advertising)車展/線下門店 (Auto shows/Offline stores)朋友推薦 (Friend recommendations)新聞媒體 (News media)

10. 提到比亞迪，您最先想到什么？（可多選）(What comes to your mind first when you think of BYD? Multiple choices allowed)

性價(jià)比高 (High cost performance)電池技術(shù)先進(jìn) (Advanced battery technology)設(shè)計(jì)時(shí)尚 (Fashionable design)中國(guó)品牌 (Chinese brand)不如日系車可靠 (Not as reliable as Japanese brands)沒特別印象 (No special impression)

11. 購(gòu)車時(shí)，您會(huì)優(yōu)先考慮哪些品牌？（可多選）(Which brands would you prioritize when buying a car?Multiple choices allowed )

豐田 (Toyota)本田 (Honda)五十鈴 (Isuzu)比亞迪 (BYD)特斯拉 (Tesla)名爵 (MG)長(zhǎng)城 (GWM)其他 (Other)

第三部分：經(jīng)營(yíng)問題識(shí)別（Part 3: Identification of Operational Issues）

12. 與豐田、本田相比，您認(rèn)為比亞迪的差距在哪里？（可多選）(Compared with Toyota and Honda, where do you think BYD falls short? Multiple choices allowed)

品牌信任度不足 (Insufficient brand trust)二手車保值率低 (Low second-hand car value retention)售后網(wǎng)點(diǎn)少 (Few after-sales service outlets)車型選擇少（如沒有皮卡）(Limited model selection, e.g., no pickup truck)沒有差距 (No gap)比亞迪更好 (BYD is better)

13. 您希望比亞迪推出哪些車型？（可多選）(What models would you like BYD to launch? Multiple choices allowed)

皮卡（如SHARK）(Pickup truck, e.g., SHARK)7座MPV（家用）(7-seat MPV for family use)小型經(jīng)濟(jì)型車 (Small economy car)高端豪華車 (High-end luxury car)現(xiàn)有車型即可 (Current models are sufficient)

14. 在泰國(guó)使用電動(dòng)車，您最關(guān)注以下哪三個(gè)要素？（可多選）(When using an electric vehicle in Thailand, which three factors concern you the most? Multiple choices allowed)

續(xù)航里程 (Driving range)充電速度 (Charging speed)電池質(zhì)保期 (Battery warranty period)空調(diào)制冷效果 (Air conditioning cooling effect)涉水性能（雨季）(Wading performance in rainy season)維修保養(yǎng)成本 (Maintenance and repair costs)

15. 您對(duì)泰國(guó)政府當(dāng)前的電動(dòng)車補(bǔ)貼政策了解嗎？(Are you aware of the Thai government's current electric vehicle subsidy policies?)

非常了解 (Very aware)聽說過一點(diǎn) (Heard a little)完全不了解 (Not aware at all)

16. 如果泰國(guó)政府取消電動(dòng)車補(bǔ)貼，您還會(huì)考慮購(gòu)買比亞迪嗎？(If the Thai government cancels EV subsidies, would you still consider buying BYD?)

肯定會(huì) (Definitely yes)可能會(huì) (Possibly yes)不確定 (Not sure)不會(huì)了 (No)

17. 您對(duì)泰國(guó)公共充電樁的便利性滿意嗎？(Are you satisfied with the convenience of public charging stations in Thailand?)

滿意 (Satisfied)一般 (Average)不滿意 (Dissatisfied)沒使用過 (Never used them)

18. 您對(duì)比亞迪售后服務(wù)的整體印象如何？(What is your overall impression of BYD's after-sales service?)

很好 (Very good)還行 (Fair)一般 (Average)不好 (Poor)

第四部分：品牌形象與改進(jìn)建議（Part 4: Brand Image and Improvement Suggestions）

19. 您會(huì)向朋友推薦比亞迪嗎？(Would you recommend BYD to your friends?)

已經(jīng)推薦過 (Already recommended)可能會(huì)推薦 (Might recommend)不會(huì)推薦 (Would not recommend)沒機(jī)會(huì)聊到 (Never had the chance to discuss)

20. 您認(rèn)為比亞迪在泰國(guó)屬于什么檔次的品牌？(What level of brand do you think BYD belongs to in Thailand?)

高端豪華 (High-end luxury)中高端 (Mid-to-high end)大眾平民 (Mass market)低端廉價(jià) (Low-end budget)說不清 (Can't say)

21. 您認(rèn)為比亞迪在泰國(guó)發(fā)展面臨的最大障礙是什么？（可多選）(What do you think is the biggest obstacle for BYD's development in Thailand?Multiple choices allowed)

日系品牌太強(qiáng)勢(shì) (Japanese brands are too dominant)車型不適合泰國(guó) (Models are not suitable for Thailand)充電樁太少 (Too few charging stations)售后網(wǎng)點(diǎn)不足 (Insufficient after-sales service outlets)廣告宣傳不夠 (Insufficient advertising and promotion)政策可能變化 (Possible policy changes)

22. 您對(duì)比亞迪在泰國(guó)的廣告宣傳印象如何？(What is your impression of BYD's advertising in Thailand?)

經(jīng)?？吹?(See it often)偶爾看到 (See it occasionally)很少看到 (Rarely see it)從未見過 (Never seen it)

23. 您希望看到什么樣的比亞迪廣告？（可多選）(What kind of BYD advertisements would you like to see? Multiple choices allowed)

泰國(guó)明星代言 (Thai celebrity endorsements)泰語(yǔ)歌曲/文化元素 (Thai songs/cultural elements)真實(shí)用戶故事 (Real user stories)技術(shù)講解（電池、安全）(Technical explanations on battery and safety)促銷優(yōu)惠信息 (Promotional discount information)不需要，沒興趣 (Not interested)

24. 您認(rèn)為比亞迪最需要優(yōu)先改進(jìn)哪一方面？（可多選）(What do you think BYD should prioritize improving?Multiple choices allowed)

多建充電樁 (Build more charging stations)推出適合泰國(guó)的特供車型 (Launch models specially designed for Thailand)降低維修保養(yǎng)費(fèi)用 (Reduce maintenance and repair costs)加強(qiáng)廣告宣傳/請(qǐng)?zhí)﹪?guó)明星代言 (Strengthen advertising/use Thai celebrity endorsements)與政府溝通，穩(wěn)定補(bǔ)貼政策 (Communicate with the government to stabilize subsidy policies)其他 (Other)

25. 您對(duì)比亞迪或其他中國(guó)新能源品牌有什么建議？（選填）(Do you have any suggestions for BYD or other Chinese new energy brands? Optional)

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