A Questionnaire on Young Consumers’ Perceptions of MINISO in China’s Fragmented Retail Market

Hello. This questionnaire is designed for academic research on young consumers’ perceptions of MINISO in China’s fragmented retail market. The purpose of this survey is to understand how product attractiveness, price perception, shopping experience, brand appeal and other factors influence consumers’ purchase intention. All responses are anonymous and will be used for academic purposes only. Thank you for your participation.


1. Q1. What is your age group?
2. Q2. What is your gender?
3. Q3. How often do you shop at MINISO?
4. Q4. MINISO products are visually attractive to me.
5. Q5. The variety of products at MINISO makes me interested in browsing.
6. Q6. Limited-edition or themed products increase my interest in MINISO.
7. Q7. I think MINISO products are reasonably priced.
8. Q8. MINISO offers good value for money.
9. Q9. I am more likely to buy from MINISO when I feel the product is both affordable and useful.
10. Q10. The shopping environment in MINISO is comfortable and convenient.
11. Q11. Products in MINISO are easy to find and well displayed.
12. Q12. My shopping experience in MINISO influences my willingness to buy.
13. Q13. MINISO has a brand image that appeals to young consumers.
14. Q14. I am willing to purchase MINISO products in the future.
15.

Q15. In your opinion, what is the main factor that most affects your willingness to buy or not buy products from MINISO? Please briefly explain.

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